Prepared for Dr. Scott TimkoSpinal decompression · PRP · Stem cell therapy
You told me these are the services that are hardest to fill. Here's how I'd change that. Each one gets its own offer, its own ads and its own budget, so a strong week for decompression never starves PRP. Swipe the carousels and read the copy beside each ad.
01 · The market
I pulled the live ads from Meta's Ad Library on November 4, including Genesis and Disc Centers of America.
Genesis has a Peoria location, and it's running decompression ads into your area right now, more than a dozen of them since August.
Every location runs the same playbook: a cheap evaluation and the words "non-surgical".
Search "spinal decompression" in the Ad Library and you'll find more than 7,000 active ads in the US. Clinics don't keep paying for ads that don't book patients. Most offers land between $47 and $65.
The regenerative ads running in the Valley come from Scottsdale-based clinics, and they lead with stem cells and fear of surgery. I didn't find a Peoria or West Valley clinic advertising PRP.
What none of them have: Billy, Rebecca, and a doctor who's been caring for patients in the Valley since 1999, already on camera. Genesis runs the same ads in Fargo, Coral Springs and West LA. Yours will be about Peoria and the people you've actually treated.
02 · Campaign one
This is the proven ad, and the one Genesis is already spending on in your area. We go after the same people with something they can't copy: your patients and your face.
The one offer every decompression ad, form and text points to.
Decompression · Image ad
Headline options
Post text, version A
Spinal decompression is a gentle, non-surgical way to take pressure off the discs in the back and neck. Dr. Timko has been caring for patients in the Valley since 1999.
New patients can start with a $49 evaluation: a consultation, a full exam and X-rays if needed. Tap Book Now to pick a time.
Post text, version B
Sciatica, bulging discs and pain that runs down the leg are some of the most common reasons people come to us for decompression.
You lie on a padded table, fully clothed, while it gently stretches the spine. $49 evaluation for new patients at our Peoria office.
Why it works
Every decompression ad in the market leads with a cheap evaluation, so ours does too, but it puts a real doctor in a real exam room on the image instead of a stock model holding their back.
Decompression · Carousel
Drag or tap the arrows to swipe through it.
Headline options
Post text, version A
A lot of people have never heard of spinal decompression until a friend mentions it. Here's how it works, what a session's like, and what one of our patients said about it.
Swipe through, then tap Book Now for a $49 evaluation in Peoria.
Post text, version B
Billy hurt his back lifting and couldn't put his socks on without help. Ice, stretching and a TENS unit at home didn't touch it.
After about seven decompression sessions he started to feel relief. Swipe to see how it works. $49 evaluation for new patients in Peoria. Results vary.
Why it works
This is the ad that teaches. People who swipe all six cards already know what decompression is before they book, so the evaluation is about fit, not about explaining the machine.
Leave out "100% better" and "I don't see any other way to fix it". They're Billy's honest words, but in an ad they read as a promise. Needs Billy's written OK.
Film it vertical, by a window, in one take. It doesn't need to be polished. People trust a doctor talking normally more than a produced video.
03 · Campaign two
Cold ads lead with PRP for knees and joints, because it's easy to explain and easy to approve. Stem cell therapy comes up once someone's shown interest, and in the consultation room.
The same offer your video already ends on, so the ads and your content say one thing.
Regenerative · Image ad
Headline options
Post text, version A
PRP uses a small amount of your own blood, spun down to concentrate the platelets, then placed right at the injured area. It's done in our Peoria office, and there's no surgery involved.
Book a free consultation and we'll tell you honestly whether it's a fit.
Post text, version B
Rebecca came to us with knee pain from a torn meniscus. Her care included decompression, adjustments and PRP, and now she's back to her morning walks.
If you've been wondering about PRP, start with a free consultation in Peoria. Results vary.
Why it works
Knees are where the regenerative money is, and they're the easiest problem to picture. Leading with knees keeps the ad simple. The consultation covers elbows, shoulders and everything else.
Regenerative · Carousel
Drag or tap the arrows to swipe through it.
Headline options
Post text, version A
PRP gets talked about a lot and explained very little. Here's the whole thing in six slides: the draw, the spin, and where it goes.
Then tap Book Now for a free consultation in Peoria.
Post text, version B
Here's what actually happens during PRP, from the blood draw to the injection, and how one of our patients is doing now.
Free consultations at our Peoria office. Results vary.
Why it works
You said it yourself in your video: these treatments get talked about but rarely explained. This carousel is that explanation, in the order it happens.
Needs Rebecca's written OK. Her clip is the strongest regenerative ad you have because it's a real local patient walking normally.
This one does double duty: it's a cold PRP ad, and anyone who watches half of it becomes the warm audience for the stem cell ad.
Regenerative · Warm audiences only
Headline options
Post text, version A
Not every joint problem needs the same treatment, and some don't need either one.
In a free consultation, Dr. Timko's team looks at what's going on and explains PRP and stem cell options in plain terms. Then you decide, with no pressure.
Why it works
This only shows to people who already watched most of a PRP video or swiped the carousel. They know what PRP is, so this is the first time stem cell therapy comes up, framed as a fit question instead of a promise. See "Keeping the ads approved" below for why.
04 · Keeping the ads approved
Health ads are the most rejected category on Meta, and a rejected ad can put the whole account under review. Every ad in this plan was written to pass. Here's the difference.
Why stem cell therapy stays out of cold ads. The FDA has publicly warned people about unapproved stem cell and exosome products, and the FTC has taken action against clinics over what their stem cell ads promised. Meta reviews health claims ad by ad, and Google won't run most stem cell ads at all.
Your regenerative video is a strong explainer for someone who's already curious. A few lines in it, like the "master cells" that "fix your joint" and the 40 and 200 times numbers, are the kind of claims reviewers flag, so we don't repeat them in paid ads. Cold ads sell PRP and the free consultation, and the stem cell conversation happens with people who've raised their hand.
Patient privacy. We use Facebook's own lead forms rather than tracking patients across your website, and we never upload patient lists to Meta. That's the setup Meta's health data rules push clinics toward, and it keeps patient information out of Meta.
05 · How it runs
Two campaigns, each with its own budget, both pointing at your office.
About 10 miles around 83rd Ave, so Peoria, Glendale, Sun City and the edge of Surprise. Adults 35 and up for decompression, 45 and up for regenerative.
Cost per booked evaluation, show rate, and how many become care plans. Likes and clicks don't pay the bills.
We'll pick a starting budget for each campaign on our call. It's paid by you, straight to Meta.
06 · Before we launch
Nothing goes live until you've said yes to all of this.
Next step
Tell me which headlines you like, what to change, and the answers above. I'll build everything in your ad account, paused, and walk you through it before anything goes live.
Text Kaden · 480-278-4166valleymarketingusa@gmail.com